
Conversations with industry experts exploring how technology has transformed the way schools share performances, celebrations, athletic events, and student achievements online.
WHAT IS BEYOND THE BUILDING?
Part of Something Larger
John Mlynczak • 27 min.
Music is not made to stay in the classroom. When schools share what their students create, families and communities get to see the value of the program for themselves, and they become its strongest advocates.
In this episode of Beyond the Building, John Mlynczak, President & CEO of NAMM, talks about why teachers and the music industry are part of one community, how licensing has widened the road for schools to share with confidence, and why building that bridge early helps students become lifelong music makers.
All Episodes
The New Landscape of K-12 School Engagement
Digital sharing, K-12 school engagement, and the opportunities ahead.
Brenna C. Horn-Cronin • 11 min. • August 12, 2026
The People Behind the Music
Creators, school performances, and the relationships that keep music moving forward.
Susan LaBarr • 16 min. • August 26, 2026
What Happens After You Hit Post
Copyright flags, publisher decisions, and what helps school videos stay online.
Kyle Cothern • 20 min. • September 9, 2026
Building a Culture Worth Sharing
Program culture, student recognition, and the community created through thoughtful online sharing.
Taylor Watts • 19 min. • September 23, 2026
Part of Something Larger
K-12 education, music industry, and the broader ecosystem schools enter when events are shared online.
John Mlynczak • 27 min. • October 7, 2026
Creating in a Connected World
Technology, artistic possibility, and the rights that sustain modern creators.
Alex Shapiro • 25 min. • October 21, 2026
What We Carry Forward
Lasting influence, preserved performances, and the story of music education across generations.
Tim Lautzenheiser
Why Online Sharing Gets Complicated
A breakdown of rights, how online sharing changes copyright requirements, and how schools can move forward with confidence.
Alec Harris
What Changes When You're Licensed
Confidence, simplicity, and the freedom to share more of the school experience.
Garret Garcia
A Modern Path Through Copyright
Longstanding copyright law, fast-moving technology, and the responsibilities of sharing school events online.
Steve Bock
MEET THE EXPERTS


John Mlynczak
Chief Executive Officer
National Association of Music Merchants (NAMM)

Tim Lautzenheiser
Senior Vice President, Music Education
Conn-Selmer, Inc.

Steve Bock
President
Fred Bock Music

Kyle Cothern
Permissions Editor
GIA Publications, Inc.

Brenna C. Horn-Cronin
Executive General Manager
School Music License

Susan LaBarr
Editor & Choral Composer
Walton Music

Alex Shapiro
Publisher & Composer
Activist Music, LLC

Taylor Watts
Associate Director of Bands
Kell High School (GA)
MEET THE TEAM

Brenna C. Horn-Cronin
Executive General Manager
School Music License
Series Host
Beyond the Building
2026 Recipient
Music Publisher’s Association Arnold Broido Award for Copyright Advocacy

Anneliese Land
Music Licensing Associate
School Music License
Series Producer
Beyond the Building
KEEP EXPLORING
UNDERSTAND COPYRIGHT
Copyright FAQs →
Copyright Glossary →
Reporting & Royalties →
Music Licensing Roles →
EXPLORE COVERAGE
How It Works →
Licensing Guide →
Individual School Licensing →
District Licensing →
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